Last Updated: December 4, 2025
Mars AI Technology Solutions Limited (“we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you use the NovaBody mobile application (the “App”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
By accessing or using the App, you agree to this Privacy Policy.
1. Information We Collect
To provide you with the AI-powered nutrition and fitness features of NovaBody, we collect the following types of information:
A. Personal Information We may ask for personal details to set up your profile and calculate accurate nutritional needs (e.g., BMI, BMR):
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Name and Email address (for account management).
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Age, Gender, Height, and Current Weight.
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Activity Level and Dietary Preferences (e.g., Vegan, Keto).
B. Health & Fitness Data We collect data related to your physical goals and progress:
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Target weight and fitness goals.
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Food intake logs (meals, snacks).
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Caloric and macronutrient breakdown (calculated by our AI).
C. Camera and Image Data (Critical Feature) We request access to your device’s Camera and Photo Library.
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Purpose: This access is strictly required for the “AI Food Scanner” feature. It allows you to take or upload photos of your meals.
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Processing: These images are processed by our Artificial Intelligence models solely to identify food items, estimate portion sizes, and calculate nutritional values.
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Privacy: These images are not used for any other purpose and are not shared publicly.
D. Device and Usage Data We automatically collect certain information when you use the App:
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Device type, operating system version, and unique device identifiers (Device ID/Advertising ID).
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App usage patterns, crash logs, and performance data (to help us fix bugs and improve stability).
2. How We Use Your Information
We use the collected information for the following purposes:
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Core Functionality: To provide the AI food scanning, calorie tracking, and diet planning services.
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Personalization: To tailor meal suggestions and fitness plans to your specific body metrics and goals.
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AI Improvement: To refine our AI models’ accuracy in recognizing food items (using de-identified/anonymized data).
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Communication: To send you technical notices, updates, security alerts, and support messages.
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Payments: To process subscriptions and in-app purchases via the Apple App Store or Google Play Store.
3. Data Sharing and Third Parties
We do not sell your personal data to third parties. We may share data with trusted third-party service providers solely to operate the App:
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AI Service Providers: To process images and generate text/nutritional analysis.
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Analytics Providers: (e.g., Google Firebase, Mixpanel) To analyze app usage and performance.
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Payment Processors: (e.g., RevenueCat, Apple, Google) To handle billing and subscriptions securely.
4. Data Retention and Deletion rights
We retain your personal data only for as long as your account is active or as needed to provide you with our services.
Your Right to Delete: You have the right to request the deletion of your account and all associated data at any time. You can typically do this directly within the App’s “Settings > Account > Delete Account” section. Alternatively, you may contact us at the email below to request deletion. Once requested, your data will be permanently removed from our servers.
5. Security
We implement appropriate technical and organizational measures (such as encryption) to secure your personal data against accidental loss and unauthorized access, use, alteration, and disclosure.
6. Children’s Privacy
NovaBody is not intended for children under the age of 13 (or 16 in certain jurisdictions like the UK/EU). We do not knowingly collect personal information from children. If we learn we have collected or received personal information from a child without verification of parental consent, we will delete that information.
7. Changes to Our Privacy Policy
We may update our privacy policy from time to time. If we make material changes to how we treat our users’ personal information, we will notify you through the App or via the email address specified in your account.
8. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Mars AI Technology Solutions Limited
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Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
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Email: [email protected]